Absolute Radio is one of the UK’s three ‘Independent National Radio’ stations.
Absolute Radio was originally named Virgin Radio, however on 1st September 2008, it was confirmed that the station would be renamed as Absolute Radio at the end of the month. The station re-branded to its existing name at 7.45am on the 29 of September 2008. The station is centered in London and plays common rock music. The station currently broadcasts on ‘Medium Wave and DAB across the UK, on 105.8FM in London, SKY (Channel 0107), Virgin Media (Channel 915), Freeview, Freesat, and also Talk Talk TV (Channel 620). Absolute Radio is also accessible in other parts of the world through Satellite, Cable as well as on the internet.
The station targets audience aged 25 – 44 year old; also the station itself provides a combination of albums and chart music from the past 25 years attempting to bring the 80’s music back into our century.
The station’s original team of presenters was Russ Williams, Neil Francis, Richard Skinner, Mitch Johnson, Tommy Vance, Jonathan Coleman, Nick Abbot and Wendy Lloyd. However, since Virgin Radio ended back in 2008, the station immediately casted new staffs including a new editor, Broadcast Journalists and presenters.
The current presenters are: Christian O’Connell, Ian Wright, Dave Gorman, Frank Skinner, Leona Graham and lots more.
Absolute Radio covers stories that includes gigs for bands (mainly rock bands), award shows, and the latest news from football which presenter Ian Wright tends to be the reporter of the topic.
Most of the presenters have a really strong cockney accent from east London and straight away you are able to tell where the station is based at without having to research it. The language used tends to be informal, some of the presenters used words such as ‘Croickey’, ‘Tired’ and even Horny’ the purpose of this is to match the age range they are targeting and in order for them to be able to understand their humor.
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