How are radio stations different?

These broadcasts are completely different as they never carry out similar subjects the same way, for example; each stations covered the story of Steven Lawrence death as it was huge news, and each station carried it out In an informative way but with completely different styles. This is due to the fact that each station target different audience age and people and uses dissimilarity language to connect with their audience range, for example Radio 4 would be aiming to get the story across to the people on the C1 – C3 on the demographic scale, whilst Radio1 would be focusing on aiming at people at D on the demographic scale who would tend to be students.

Radio 1, Key 103 and Radio 4 each carried out the Steven Lawrence story differently; with Radio 1 they added interview’s with the victim’s loved ones who knew him personally to show the emotional side of the story, this is done to allow the audience to connect with the story and ensure they remain listening because the more emotional the topic gets, the more it makes you want to keep listening.

Radio 4 also covered their story in a diverse way via an immense extent of formal language and vocabulary that was included as their intended audience rate C1 to C3 on the demographic scale, also the style of the subject was hard news due to the story itself and the station it was aired on. As a whole the maximum amount of the topic was at least 5 minutes long.  

With Key 103, the story was covered with a long bulletin and a wrap, also the language used was a mixture of both formal and informal, however the vocabulary used was rather informal, whist on that note; the presenter’s tone of voice was also really sympathetic which instantly tells the audience that the story is very emotional and judging by the reporter's tone of voice, it shows that she may have been in her early 30’s. The purpose of this was to match the station’s target audience. The subject was also brief but informative and as duration it was at least two minutes long.


These broadcasts may cover the same stories; however they are covered differently as they all aim at varied audience.